About Atarna
Atarna is a UK price comparison platform that helps shoppers find the best deals across hundreds of online retailers, saving time and money on every purchase.
What We Do
Atarna searches across major UK online retailers including Amazon, Argos, Currys, John Lewis, Boots, and many more, to surface the best available prices for any product you are looking for. Rather than visiting dozens of sites manually, Atarna does the comparison work for you in seconds.
We are a price comparison service only. We do not sell, store, or ship any products. When you find a deal you like, you click through directly to the retailer's website to complete your purchase.
Atarna is free to use for standard product searches. A membership subscription unlocks additional features including price drop alerts and personalised deal recommendations.
Platform Features
Smart Product Search
Search any product and instantly compare prices from hundreds of UK retailers, sorted by price, rating, or savings.
Price Comparison
See prices side by side across stores including delivery costs, so you know the true cost before clicking through.
Price Drop Alerts
Set a target price on any product and we will notify you by email when the price drops to your target.
Transparent and Honest
We clearly disclose all affiliate relationships. Earning a commission never influences which products or prices we show.
Built for UK Shoppers
Atarna is built specifically for the UK market, showing prices in GBP and focusing exclusively on UK retailers.
How Atarna Makes Money
Atarna is funded through two sources: membership subscriptions and affiliate commissions.
We participate in affiliate programmes operated by retailers and networks including Amazon Associates, Awin, and others. When you click a product link on Atarna and make a purchase, we may receive a small commission from the retailer. This is at absolutely no extra cost to you. You pay exactly the same price as if you had gone directly to the retailer.
These commercial relationships have no influence on which products we show or how we rank results. Our goal is always to surface the most relevant, best value products for your search.
Who We Are
Atarna was founded with a simple mission: to help UK consumers make smarter purchasing decisions and avoid overpaying online. We believe that transparent, accessible price comparison should be available to everyone.
Our platform is designed and maintained in the United Kingdom. We operate in full compliance with UK consumer protection law, the UK GDPR, and the ASA and CAP codes on advertising transparency.
Get In Touch
Questions, feedback, or press enquiries. We would love to hear from you.
privacy@atarna.co.uk
